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Amazon Web Service


Many software-as-a-service (SaaS) applications boast of microservices as a means to divide a rigid architecture into a much easily manageable solution. Sometimes these microservices have their databases. To maintain data consistency across the system, you need to implement a data synchronization system between source and target data persistence layers.


Trantor has collaborated with Amazon AppFlow to develop a solution that lets you synchronize data securely between Salesforce and Amazon RDS for PostgreSQL in real-time. For a Fintech client offering loans, Trantor’s solution leverages Salesforce and the unique backend PostgreSQL database to track status, updates, and lender details in real-time before a decision is made.


The data synchronization system includes bi-directional and uni-directional syncing of data across multiple Salesforce and PostgreSQL tables. The previous solution was based on a third-party data synchronization tool with limitations impacting cost and functionality, leading to creating this data synchronization system using AWS services.


Read the entire blog here to know about the solution using Amazon AppFlow for data synchronization between Salesforce and Amazon RDS for PostgreSQL.

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Martech


The year 2020 was an eye-opener for marketing teams all around the world. When some of the proven strategies flunked, few new trends performed exceptionally to drive traffic. The pandemic and the new normal increased the emphasis on a new form of marketing technology or MarTech for every business globally. Maybe that is the reason that the number of marketing tools increased to approx. 8000 in the previous year.


It raises a few questions first; which tool is best suitable for a business? Second, which MarTech trend will be helpful and will shape the future? To answer these questions, we monitored various movements, and followed influencers, and came up with MarTech trends that you need to keep an eye on.


Trend 1: Rally collaborations

Collaboration has become an integral part of all businesses due to the normalization of remote work. Therefore, a company needs to invest in a collaborative tool that can enhance their work, making complex teamwork better. A collaborative tool will aid you in every step, from ideation to deployment and more. Thus, choose the correct tools to build a strong foundation of trust and work within teams.


Trend 2: Work on a personalized experience for your users

Do you watch Netflix? Indeed, you do! It recommends some of the best movies and series, and surprisingly they are according to our taste. Even Amazon recommends items that we will think about buying. It is personalizing experiences for customers, which helps in customer retention. Several consumers expect this from all businesses, and your business is no different. Work on improving the personal experience that a user gets. Both when they contact your customer service team or explore your website for buying purposes.


Trend 3: Podcasts in B2B will become normal

Podcasts are a rage these days, and with good reason. They entertain, inform, and educate people without too many advertisements. It interests them as it airs news and topic that appeals more to them. Even the numbers show the popularity of podcasts. 55% of Americans are Podcasts listeners, 26% of Italians listened to podcasts in December 2020, and so on. It shows that a business can gain more market and appeal to several customers through this medium. As the podcast listeners start eyeing more business podcasts, it is time for you to jump into this trend.


Trend 4: No-code technology on the rise

As demand to shift towards digital marketing technologies increases, the switch to no-code MarTech will also come. It will enable every marketer with limited or no technical skills to use it with ease. It aids them to integrate their creativity with the tech to get better results.


Trend 5: CMP’s NEED WILL RISE

CMP or content marketing platform is a tool for collaborative purposes, and the number of marketers wanting to invest in it is on an all-time rise. The need for this change became evident with COVID-19, and this will help them write quick blogs, webinars, and more.


Trend 6: Personalize with the aid of Machine learning and AI

Artificial Intelligence is part of many business projects as of now, though not in a big way. But in the coming year, AI and Machine learning will become prominent in helping marketers engage and listen to customers in a better way. Machine learning can help personalize social media content strategies for a business, which will provide a better way for businesses to reach out to their customers.


Trend 7: Using paid media with a new approach

As a marketer, you can leverage automation techniques like social listening and tools to predict customer behavior for paid advertising. It will enable you to comprehend the trends in advance and merge them with the brand’s values. It is a sure way to approach marketing this year as it also lets you quickly respond to customer’s demands and satisfy their needs at the earliest.


Trend 8: Work on transparency

Businesses cannot be sneaky with their marketing tactics anymore. They have to be clear about their data usage and get consent from the customer regarding the same. Make sure that the customer knows why data collection by you is beneficial for them.


Trend 9: Operate Automation to Become More Human

Companies and marketers have to reduce the irrational activities and hurl them to the bots. Listening to client needs, recognizing business goals, and enabling your institution to see itself as a human force is the best means to create organizational values that conform to the human experience.


In short, the focus on digital technology and a personalized experience are going to increase for customer retention and acquisition in 2021. The businesses are hopeful that these MarTech trends will enable them to snap out of survival mode and succeed.

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