About Trantor

Trantor is a technology services company focused on outsourced product development and digital re-engineering. Leveraging our CaptiveCoE™ engagement model, we operate as a seamless extension of our clients’ teams to provide rapid scalability with predictable budgets.

Founded in 2012, Trantor has worked with customers across Tech, FinTech, Media & Cyber Security industries. We have centers in the US, India, Canada, and Costa Rica. We are consistently rated as the #1 employer in the region with the ability to attract and retain technical talent.

Our commitment to excellence and impactful results has translated to long-term relationships and value for our clients and solution partners.

Please visit us at: https://trantorinc.com

Key Responsibilities of the Role:

• Code emails based on design files from creative team or direction from marketing managers
• QA and troubleshooting html files using Litmus, Email on Acid, or similar inbox rendering tools
• Maintain content library within Adobe Experience Manager and advise in planning and delivery of assets across audience segments
• Collaborate with Marketing leads to determine scope for new projects and opportunities
• Ensure email campaigns deploying across multiple internal systems adhere to industry best practices
• Research and stay ahead of updates with email clients, platforms, or devices which may require changes to email templates
• Assist in documentation of internal best practice and process development documentation
• Have a strong understanding of email marketing platforms (e.g. Adobe, Salesforce, Oracle, etc.)
• Collaborate with internal teams and product lines of business to make optimizations around design/code based on email metrics
• Recommend forward thinking strategies, tests and innovations
• Knowledgeable about industry trends and email best practices and passionate about digital marketing and how to identify new partners and trends

What it takes to catch our eye

• Knowledge of Adobe and Salesforce in particular is important – one of them should be very self-sufficient and lead well!
• Experience with Dreamweaver, HTML a strong plus
• Review all asset files to ensure they adhere to business requirements.
• QA all campaigns prior to deployment to validate links, images, subject lines, personalization, and audience segments are set up correctly
• Shared ownership and management of email calendar
• Document business rules for email campaigns and define testing plans with keen eye for driving customer engagement
• Report and analyze campaign results and socialize trends and learnings to improve channel performance
• Participate in email planning and creative review meetings
• Assist with list management of email marketing database
• Troubleshoot technical issues related to html, list segmentation, deployment, and reporting
• Continually perform competitive analysis of industry best practices and trends
• Have a strong understanding of email marketing platforms (e.g. Adobe, Salesforce, Hubspot, Mailchimp, etc.)
• Recommend forward thinking strategies, tests and innovations.
• Support managers to also present findings (weekly or, monthly as needed); collaborate with internal teams and product lines of business to make optimizations.