AEM, zCase Study

Trantor Enables Leading Electronics Brand to Manage the Content of Its Multiple Sites from a Centralized CMS

January 13, 2021

The client wanted to improve its digital presence and increase online conversion rate. They wanted to manage content for their multiple flagship sites and subsites with little staff help while ensuring high availability and performance. In addition, the client also required to integrate payment methods and review & rating on their systems, along with requiring the development of several other custom components.

Trantor takes pride in delivering innovative technology solutions, enabling our clients to achieve their business objectives cost-effectively. With expertise in both cloud-based and traditional applications, we understand all the aspects and challenges of software development. We build a long-term partnership with our customers by setting up dedicated CoE (Centre of Excellence), thereby enabling them to scale their business, reduce costs and continue to be innovative.

The Challenges

The client wanted to improve its digital presence and increase online conversion rate. They wanted to manage content for their multiple flagship sites and subsites with little staff help while ensuring high availability and performance. In addition, the client also required to integrate payment methods and review & rating on their systems, along with requiring the development of several other custom components.

The Solution

  • The team personalized the customer experience based on navigation profiles and past purchases, ensuring enhancement of the overall user experience.
  • Implemented a service-oriented architecture to allow more flexibility for non-technical staff to make changes to the website.
  • The website was developed in multiple languages to cater to global customers and teams.
  • Custom components were developed for authors to display interactive content on the website, such as Product Registration Form, Gift Card, Order Status, Store Locator and more.

The Benefit

  • Monthly site visitor traffic up by 48% YoY
  • Improved global rank by 14K
  • Increased conversion rate by 20%

Next Steps

If you want to discover more about Trantor Inc. Services, Please Contact sales@trantorinc.com.

The Client

  • Trantor team exceeded our expectations. Their skills in AEM and their involvement in client success thoroughly impressed us. The client is an American designer and manufacturer of clothing and accessories, watches, jewelry and shoes. Based in the United States, the Group owns a number of renowned brands and also manufactures watches for other global brands.
    Manager . Martech
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