IntroductionIn the dynamic landscape of marketing technology (Martech), the customer journey, from awareness to advocacy, is underpinned by innovative solutions. Recognizing this potential, smart brands doubled their Martech budgets from 2018 to 2021

IntroductionThe CRM industry has long been dominated by two key players – HubSpot and Salesforce. With HubSpot’s recent acquisition of Clearbit for $587 million, the rivalry between these CRM giants enters a new phase.Clearbit provides rich B2B

IntroductionExceptional service is the cornerstone of brand success, and the impact of aligning strategy and technology on customer service cannot be overstated. According to a recent report by Forrester Research, 72% of customers say that valuing their time

Enterprise Application Integration: IntroductionIn today’s hyperconnected business landscape, organizations rely on a multitude of applications and systems to manage their operations and drive growth. Supply chain management, HR, sales, marketing, and

IntroductionIn the ever-evolving landscape of business, customer success has taken center stage. Companies are now laser-focused on maximizing customer retention and lifetime value. But how are customer success (CS) teams adapting to meet the new challenges

IntroductionFor today’s CIOs, managing a vast and complex application portfolio while optimizing resources and costs is a constant challenge. Application rationalization has emerged as a powerful strategy for CIOs seeking to streamline their IT

IntroductionWe live in an era dominated by data. As organizations rapidly digitize, the amount of data being generated, stored, and analyzed is growing at an exponential rate. Recent research shows that the global data sphere is expected to grow from 33

Ecommerce replatforming is the process of moving an existing ecommerce site to a new platform or technology stack. With ecommerce playing an increasingly vital role for retailers and brands, having the right technology foundation is crucial. However,