Trantor Enables Leading Electronics Brand to Manage the Content of Its Multiple Sites from a Centralized CMS

Client published large content on their multiple websites, using their own applications that were integrated with their mission critical systems. This inhouse development of web content management was neither efficient nor scalable.

The client wanted to enable its marketing team to manage multiple sites from a centralized application. They were also looking for integration of this application with other apps like Blog and Marketo. Additionally, it was highly desired that administrators be able to manage user experience of their target audience.

To address the client requirements, our AEM experts proposed and implemented Adobe AEM in an effort to re-platform and redesign their entire digital web presence.

With the foundation of the integrated marketing and e-commerce platform established, our AEM experts addressed other aspects necessary to improve customer engagement and defined business goals:

Implement a service-oriented architecture to allow more flexibility in online capabilities while enabling non-technical employees to make website changes
Personalize the customer experience based on navigation profiles and past purchases
Integration with mission critical backend systems & third party applications with the new AEM based website
Custom components (e.g. Banners, carousel) were developed for authors to display interactive content on the website easily.

Increased conversion rate by 35%
Differentiated content for different target audiences
Achieved consistent look and feel
Centralized content management for websites
Efficiently supported editorial processes
Slashed time to market for new content and offers with easy-to-use updates that don’t require IT involvement
Seamless data exchange with different integrated applications