Salesforce Integration Boosts AV Leader's Efficiency by 45%
The client is a leading manufacturer of professional audiovisual and other hardware equipment, headquartered in California. With a global presence, the company operates over 30 offices and regional training and demonstration facilities worldwide. As a pioneer in their industry, they were looking to expand their ecosystem into the Internet of Things (IoT) domain, aiming to enhance collaboration across different divisions and identify cross-selling opportunities.
Trantor's Salesforce team started with understanding our customers' business models, thus improving ours and providing a technology that has worked for us wonderfully.
Business problem
The company faced challenges in efficiently interacting with its diverse customer base and coordinating across its global operations. They required a comprehensive platform that would enable seamless data sharing and coordination with a wide range of customers, suppliers, resellers, wholesalers, and retailers. The client needed to consolidate information from various divisions to facilitate timely and smart decision-making.
Additionally, they sought to gather and analyze data to understand better their customers’ business models, which would inform the development of innovative IoT solutions. The ideal solution needed to be fast and flexible, allowing instant information exchange regardless of location.
Solution delivered
Customized solution leveraging the Salesforce ecosystem
Integration of Salesforce1 Customer Platform with open APIs
Enhanced Salesforce Service Cloud for streamlined data monitoring and handling
Integrated Salesforce Mobile App for real-time communication
Trantor began with a thorough analysis of the client’s requirements to understand their unique challenges and objectives. The team:
Leveraged Salesforce expertise to customize the Salesforce1 platform
Focused on understanding the business models of the client’s customers
Maintained a commitment to exceeding client expectations
Results
The implementation of Trantor’s solution resulted in:
Up to 45% time saved on marketing activities
Improved service experiences across all divisions
Enhanced overall customer satisfaction
Increased business speed and efficiency
Reduction in lost opportunities and orders
The customized Salesforce solution ultimately empowered the client to:
Make better-informed decisions
Streamline operations
Pave the way for successful expansion into the IoT market