About Trantor:

Trantor is a technology services company focused on outsourced product development and digital re-engineering. Leveraging our CaptiveCoE™ engagement model, we operate as a seamless extension of our client’s teams to provide rapid scalability with predictable budgets. Founded in 2012, Trantor has worked with customers across Tech, FinTech, Media & Cybersecurity industries. We have centers in the US, India, Canada, and Costa Rica. We are consistently rated as the #1 employer in the region with the ability to attract and retain technical talent. Our commitment to excellence and impactful results has translated to long-term relationships and value for our clients and solution partners.                                                                                                                                       

Job Description

The Digital Testing & Optimization Manager / Consultant will own the end-to-end experimentation and personalization strategy across digital platforms. This role goes beyond executing predefined tests—you will ideate, design, build, and manage the optimization roadmap, driving measurable business impact through data-driven experimentation and personalization.

Job Role & Responsibilities

Experimentation & Testing

• Plan, design, execute, and analyze A/B and multivariate tests using Adobe Target and Optimizely

• Independently generate innovative testing ideas, define hypotheses, and evaluate test outcomes

• Own experimentation strategy from idea inception to post-test insights and recommendations

Analytics & Insights

• Identify optimization opportunities using strong analytical and problem-solving skills
• Analyze data from multiple sources including Adobe Analytics / GA4
• Build and maintain ad-hoc reports, dashboards, and automated insights using BI tools
• Translate complex data into actionable business insights

Stakeholder Management

• Collaborate closely with business, marketing, and product stakeholders
• Translate business goals into clear experimentation and personalization use cases
• Manage expectations and communicate progress, outcomes, and recommendations effectively

Metrics & Performance

• Define and track KPIs, success metrics, and testing benchmarks
• Regularly report on test performance, learnings, and optimization impact

Platform Expertise & Ownership

• Serve as a subject matter expert in Adobe Target and Optimizely
• Leverage BI tools such as Looker, Power BI, or Tableau for insight generation
• Apply strong understanding of Web & AdTech stack including GA4, Omniture, DCM
• Stay current with platform updates, features, and best practices

Continuous Improvement

• Monitor industry trends and recommend enhancements to testing and optimization workflows

• Continuously improve experimentation methodologies and processes
• Proactively explore and launch new testing and personalization initiatives

Mandatory Skills

• Proficiency in Adobe Target and Optimizely
• Strong experience with Adobe Analytics or GA4
• Hands-on knowledge of HTML, JavaScript, and CSS
• Strong analytical and data interpretation skills
• Excellent communication and stakeholder management abilities
• Ability to work independently with end-to-end ownership