Blogs

HubSpot vs Salesforce: How Clearbit Acquisition Impacts the CRM Rivalry
November 22, 2023IntroductionThe CRM industry has long been dominated by two key players – HubSpot and Salesforce. With HubSpot’s recent acquisition of Cle...

Aligning Strategy and Technology for Better Customer Service
November 17, 2023IntroductionExceptional service is the cornerstone of brand success, and the impact of aligning strategy and technology on customer service cannot be ...

Enterprise Application Integration: Key Strategies for Success
November 8, 2023Enterprise Application Integration: IntroductionIn today’s hyperconnected business landscape, organizations rely on a multitude of applications ...

Unlocking Success: Insights from the Customer Success Index 2023
November 3, 2023IntroductionIn the ever-evolving landscape of business, customer success has taken center stage. Companies are now laser-focused on maximizing custome...

Driving Efficiency: A CIO’s Practical Guide to Application Rationalization
October 30, 2023IntroductionFor today’s CIOs, managing a vast and complex application portfolio while optimizing resources and costs is a constant challenge. Ap...

Data Democratization: Transforming Decision-Making in the Digital Age
October 26, 2023IntroductionWe live in an era dominated by data. As organizations rapidly digitize, the amount of data being generated, stored, and analyzed is growin...

The Road to eCommerce Replatforming: Challenges and Best Practices
October 20, 2023Ecommerce replatforming is the process of moving an existing ecommerce site to a new platform or technology stack. With ecommerce playing an increasin...

AWS vs Google Cloud vs Azure: Performance Battle
October 19, 2023Introduction – AWS vs Google Cloud vs AzureThe cloud computing market is booming, with no signs of slowing down. Top players like Amazon Web Ser...

Power of Customer Health Score for Customer Success
October 13, 2023In today’s fiercely competitive market, achieving and sustaining customer retention and expansion is a top priority for driving revenue growth. ...

PHP vs Python: Comprehensive Comparison for Server-Side Development in 2023
October 12, 2023IntroductionServer-side programming languages form the backbone of web development. With so many options available today, choosing the right language ...

The State of SaaS Security: Best Practices and Emerging Trends in 2023
October 11, 2023IntroductionThe growth of Software-as-a-Service (SaaS) has transformed the way organizations operate. By 2025, Gartner predicts that more than 95% of ...

How Customer Success Initiatives Can Reduce Churn for SaaS Companies
October 10, 2023Traditionally, businesses viewed customers as the drivers of the bottom line. However, from a CS perspective, customers are the bottom line for a SaaS...

Top 10 Customer Success Metrics That Matter for Customer Experience
October 9, 2023IntroductionIn today’s digital landscape, the customer experience is everything. With endless options at their fingertips, modern buyers have hi...

How CSM Influences Product Adoption: The Key Connection for SaaS Success
October 5, 2023McKinsey has said it: the world is in an era where growth for established businesses is flattening. Businesses need a fresh outlook to unlock success ...

Crafting Exceptional Ecommerce User Experiences: A Comprehensive Guide
October 4, 2023IntroductionIn the highly competitive world of e-commerce, providing exceptional user experiences is the key to attracting and retaining customers. Fr...