About Trantor:

Trantor is a technology services company focused on outsourced product development and digital re-engineering. Leveraging our CaptiveCoE™ engagement model, we operate as a seamless extension of our client’s teams to provide rapid scalability with predictable budgets. Founded in 2012, Trantor has worked with customers across Tech, FinTech, Media & Cybersecurity industries. We have centers in the US, India, Canada, and Costa Rica. We are consistently rated as the #1 employer in the region with the ability to attract and retain technical talent. Our commitment to excellence and impactful results has translated to long-term relationships and value for our clients and solution partners. 

Job Overview

We are seeking an experienced Salesforce Marketing Business Systems Analyst (BSA) to act as the Functional Owner of the Salesforce marketing ecosystem. This role will own end-to-end functional responsibility for marketing automation platforms and their integrations, supporting global B2B marketing campaigns.
The ideal candidate will bridge business, marketing, and technical teams, ensuring the marketing technology stack operates efficiently, scales effectively, and aligns with business goals. This is a hands-on functional role in a fast-paced, enterprise environment.

Key Responsibilities

• • CRM (Salesforce)

  • Webinar/Event tools (Zoom, Goldcast)

  • ABM platforms (6sense, Terminus)

  • Data enrichment services (ZoomInfo, Lusha)Act as the Functional Owner for the Salesforce marketing ecosystem and connected tools
    Serve as a liaison between business stakeholders, architects, and development teams
    Translate business needs into functional requirements, user stories, and acceptance criteria
    Drive Agile ceremonies, including backlog grooming, sprint demos, and refinement sessions
    Manage and optimize integrations between Salesforce and:
    Marketing Automation (Marketo)
    Lead User Acceptance Testing (UAT) end-to-end, including planning, coordination, and sign-off
    Analyze and improve lead management, campaign workflows, and reporting processes
    Ensure data integrity, compliance, and governance across the marketing database
    Manage vendor and stakeholder relationships, handling day-to-day coordination and escalations
    Analyze marketing and sales data to identify process gaps and optimization opportunities

Mandatory Requirements

• 4–5 years of hands-on experience in Marketing Operations, Salesforce BSA, or Marketing Automation ownership
  Strong functional expertise in Salesforce CRM
  Experience working with Marketo or similar marketing automation platforms
  Proven experience in requirements gathering, gap analysis, and business process design
  Strong understanding of data governance, compliance (GDPR, CCPA), and data hygiene
  Experience managing UAT planning, execution, and sign-off
  Ability to work as a functional owner / single point of contact for marketing systems
  Excellent communication skills to work with technical and non-technical stakeholders
  Prior experience working in a global B2B marketing environment

Optional Requirements

Experience with ABM & Intent platforms (6sense, Terminus)
Familiarity with data enrichment tools (ZoomInfo, Lusha, Clearbit)
Experience integrating webinar/event platforms (Zoom, Goldcast, Swoogo)
Knowledge of SOX controls, ITGCs, and business control frameworks
Exposure to API-based integrations and native connectors