Marketing Technology

Leveraging AppExchange Partners to Unlock Your Salesforce Potential

April 23, 2024

IntroductionAs trusted Salesforce solutions leaders since 2010, our team at Trantor has deployed transformative cloud-based systems enabling sizable enterprise customers to scale operations efficiently across sales, service, marketing, e-commerce, and…

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Marketing Technology

Top Marketing Trends for IT Services in 2024

April 4, 2024

IntroductionIn the ever-evolving Marketing Trends for IT Services, companies must be agile and innovative to stay ahead of the curve. As technologies advance rapidly, so too must the marketing strategies…

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Marketing Technology

Which 15 KPIs Should You Track to Capture Marketing Analytics in the IT Services Industry?

March 25, 2024

IntroductionIn the dynamic and competitive landscape of enterprise-level IT services, data-driven marketing is no longer a luxury; it’s a strategic imperative. Understanding which Key Performance Indicators (KPIs) to track empowers…

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Marketing Technology

Unleashing the Power of Martech in the Digital Age

March 20, 2024

IntroductionIn today’s fast-paced digital landscape, marketing has undergone a seismic shift. The traditional methods of reaching customers have given way to a data-driven, technology-fueled approach that promises unprecedented precision, efficiency,…

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Marketing Technology

CRM Testing: 2024 Essential Guide

February 6, 2024

IntroductionCustomer relationship management (CRM) platforms form the central nervous system powering modern businesses. CRM systems manage vital workflows – from marketing and sales to customer service and revenue growth opportunities.…

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Marketing Technology

MarTech Strategy 2024: Elevating Your Marketing Game for Business Growth

December 27, 2023

IntroductionA successful MarTech strategy ensures, that staying ahead is not just an advantage; but a necessity. By 2024, ChiefMartec predicts that the number of marketing technology solutions will soar past…

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Marketing Technology

Marketo vs Hubspot vs Pardot: The Marketer’s Dilemma

December 8, 2023

IntroductionMarketo vs HubSpot vs Pardot? Which one of these is the best? Marketing automation has become an essential component of any modern B2B tech stack. But with over 8,000 martech…

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Marketing Technology

Martech Trends: Seizing Opportunities in 2024 and Beyond

November 29, 2023

IntroductionIn the dynamic landscape of marketing technology (Martech), the customer journey, from awareness to advocacy, is underpinned by innovative solutions. Recognizing this potential, smart brands doubled their Martech budgets from…

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Marketing Technology

The Future of CRM is Here: How Salesforce Einstein GPT Will Transform Customer Engagement

August 23, 2023

The customer relationship management (CRM) landscape is undergoing a seismic shift. Salesforce, the leading CRM platform with over 150,000 customers, recently unveiled Einstein GPT – an AI-powered solution set to…

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Marketing Technology

Top MarTech Trends to Follow in 2021

May 5, 2021

The year 2020 was an eye-opener for marketing teams all around the world. When some of the proven strategies flunked, few new trends performed exceptionally to drive traffic. The pandemic…

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