Google Analytics 4 is the future of Marketing Analytics
The evolution of analytics provides integrated and automated insights to create and target the most appropriate audiences. Early adopters of Google Analytics 4 will start the journey to next-level competitive advantage.
Yes, if your Universal Analytics property and your Google Ads accounts are linked. Google suggests migrating Google Ads links from your Universal Analytics property to your Google Analytics 4 property. Next, you should import Google Analytics 4 conversions (forbidding) or add GA4 audiences to a campaign or ad group (for re-marketing).
Absolutely. We highly recommend it. This is still your channel for deploying code to websites without having to go through a full web development build. In addition, GTM is available on apps and websites. We strongly recommend everyone use this tool to quickly configure GA4.
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