CRM

15 Proven Customer Retention Strategies for SaaS Companies

April 14, 2025

In the highly competitive SaaS landscape, acquiring new customers is only half the battle. The real challenge—and often, the real profit lies in retaining those customers. Studies show that increasing…

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CSaaS

Customer Success vs Customer Experience: Navigating the Difference for Sustainable Growth

December 4, 2024

IntroductionIn today’s hyper-competitive business environment, ensuring customer satisfaction alone isn’t enough to drive long-term growth. While delivering a pleasant experience is crucial, it’s just one piece of the puzzle. Two…

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CSaaS

Is Your NRR Keeping Pace with Industry Benchmarks?

January 16, 2024

IntroductionNet Revenue Retention (NRR) rate has become one of the most critical performance metrics for benchmarking SaaS success. NRR measures your ability as a SaaS business to retain existing customers…

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CSaaS

Top 10 Customer Churn Reasons and How to Battle Them

December 4, 2023

IntroductionCustomer churn can be a silent killer for businesses. Acquiring new customers is undoubtedly important, but retaining existing ones is even more critical. According to Bain & Company, a mere…

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CSaaS

Aligning Strategy and Technology for Better Customer Service

November 17, 2023

IntroductionExceptional service is the cornerstone of brand success, and the impact of aligning strategy and technology on customer service cannot be overstated. In this competitive landscape, understanding the dynamics of…

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CSaaS

Unlocking Success: Insights from the Customer Success Index 2025

November 3, 2023

IntroductionIn the ever-evolving landscape of business, customer success has taken center stage. Companies are now laser-focused on maximizing customer retention and lifetime value. But how are customer success (CS) teams…

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CSaaS

Power of Customer Health Score for Customer Success

October 13, 2023

In today’s fiercely competitive market, achieving and sustaining customer retention and expansion is a top priority for driving revenue growth. One powerful tool that can significantly impact your strategy is…

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CSaaS

How Customer Success Initiatives Can Reduce Churn for SaaS Companies

October 10, 2023

Traditionally, businesses viewed customers as the drivers of the bottom line. However, from a CS perspective, customers are the bottom line for a SaaS business. It is an interplay of…

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CSaaS

Top 10 Customer Success Metrics That Matter for Customer Experience

October 9, 2023

IntroductionIn today’s digital landscape, the customer experience is everything. With endless options at their fingertips, modern buyers have high expectations for their interactions with brands. If a company fails to…

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CSaaS

How CSM Influences Product Adoption: The Key Connection for SaaS Success

October 5, 2023

McKinsey has said it: the world is in an era where growth for established businesses is flattening. Businesses need a fresh outlook to unlock success that isn’t dependent on older…

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